Selected Marketing and Project Work

Primary logo lockup with the tagline 'Natural care. Sparkling results.'

Clean Spaces Coastal website homepage design — Website design: hero quote request, four service pillars, why-choose-us proof, and client testimonials.

Brand sheet: palette, Cormorant Garamond and Lato typography, and the service-pillar icon set.

Clean Spaces Coastal flyer with service highlights and contact details — Flyer leading with 'Clean spaces, happier places' and the four service pillars.

Clean Spaces Coastal door hanger with 10 percent off offer — Door hanger for local canvassing, with a first-cleaning offer and vacation rental callout.

Clean Spaces Coastal double-sided business card — Double-sided business card pairing the lockup with service benefits and contact details.

Clean Spaces Coastal employee polo shirts and caps — Employee uniform program: cream and coastal-blue polos and caps with the embroidered badge mark.

Brand DevelopmentMarketing CampaignsWebsites and Digital Projects

Clean Spaces Coastal Brand and Launch Kit

Complete brand and launch kit for a San Diego cleaning service offering non-toxic cleaning, vacation rental turnovers, and vetted, trustworthy personnel.

Objective

Give a local cleaning business one trustworthy, eco-minded look across web, print, and field uniforms.

Team role

Brand and project lead — identity, messaging, collateral, and rollout.

Responsibilities

Build the identity, badge mark, and watercolor illustration style
Write the service messaging and four core service pillars
Design the website layout, print collateral, and uniform program
Coordinate review rounds and print-ready handoff

Project-management approach

Locked four service pillars — non-toxic products, fast and efficient, vacation rental turnovers, reliable personnel — and repeated them in every channel
Set a sage, navy, and coastal-blue palette with Cormorant Garamond and Lato so print and web read as one brand
Produced door hangers and cards first so local canvassing could start before the site launched

Deliverables

Logo suite: primary lockup and house badge mark
Brand sheet with palette, typography, and service icons
Website design
Flyer, door hanger, and double-sided business card
Employee uniform program: polos and caps

Outcome

Launched with a consistent, eco-forward look from door hanger to website to uniform, plus reusable templates for ongoing local promotion.

Mangoes Boutique website homepage design — Full website design for Mangoes Boutique: hero, collections, brand story, and social feed in one ocean-inspired digital storefront.

Primary logo mark: a sculpted gold mango holding a brushed-silver M, paired with a classical wordmark.

Mangoes Boutique launch flyer with jewelry photography and tropical botanicals — Launch flyer carrying the 'Ocean Inspired. Soul Connected.' line, product photography, and brand value icons.

Mangoes Boutique packaging suite with jewelry box, pouch, and thank-you card — Packaging suite: box, pouch, thank-you card, and care instructions — designed as one unboxing experience.

Brand DevelopmentWebsites and Digital ProjectsMarketing Campaigns

Mangoes Boutique Brand and Launch

Built a handmade jewelry and clothing brand from scratch — the gold mango logo mark, an ocean-inspired brand story, launch print, and a launch-ready digital presence.

Objective

Turn a maker's collection into a coherent brand with a launch plan the owner could run alone.

Team role

Project lead — brand, content, and launch coordination.

Responsibilities

Define positioning, name treatment, and visual identity
Write product, launch, and flyer copy
Produce campaign and social assets
Run review rounds and final handoff

Project-management approach

Agreed a written brand brief before any design work
Sequenced launch backwards from the release date
Left reusable templates so the owner could keep posting

Deliverables

Logo mark, wordmark, and brand system
Packaging suite: boxes, pouch, and care card
Launch flyer for print and social
Product and launch copy
Social and email launch kit

Outcome

Launched with one consistent look across product, print, and social — and a template set the owner still uses.

Identity system: wordmark, wave/sunset badge, and the subtle frame icon used on the temples.

E-commerce homepage: hero campaign, product pillars, collection tiles, and best sellers.

Product range shot to one standard so all five colorways sit in a single grid.

Print campaign spread pairing the hero line with product and location storytelling.

Packaging suite: box, hard case, pouch, cloth, hangtag, and warranty guide.

Brand DevelopmentMarketing CampaignsWebsites and Digital Projects

Glossylove Performance Eyewear Brand Launch

Full brand and launch system for a performance sunglasses label built around the line “See everything. Live limitless.”

Objective

Launch a new eyewear brand with one consistent look across product, packaging, print advertising, and e-commerce.

Team role

Brand and project lead coordinating identity, product presentation, campaign, and web rollout.

Responsibilities

Build the identity: wordmark, SL monogram, wave/sunset badge, and subtle frame icon
Direct product photography and the four collection stories (Water, Snow, Street, Bike)
Coordinate packaging, case, pouch, cloth, hangtag, and warranty guide
Art-direct two-page magazine spreads and the homepage layout

Project-management approach

Set a single message hierarchy — headline, four product pillars, then proof — reused in every channel
Locked a deep-navy, ivory, and cyan palette so print and web read as one brand
Standardized frame photography so five colorways could ship as one grid

Deliverables

Brand identity and logo system
Product and collection photography direction
Retail packaging and unboxing suite
Print campaign spreads and homepage design

Outcome

The launch shipped with identity, packaging, campaign, and site aligned, giving the brand a reusable kit for new collections.

Launch visual positioning OhmX within the Nabsys parent brand.

Instrument photography coordinated for launch and sales use.

Consumables carrying the same identity across packaging.

Brand DevelopmentBiotech and HealthcareMarketing Campaigns

Sub-brand Design for OhmX, a Nabsys Instrument

Sub-brand and launch communications for OhmX, the electronic genome mapping platform from Nabsys, an established genomics instrumentation company.

Objective

Give the platform its own identity and launch package while staying clearly within the Nabsys parent brand, on a fixed release date.

Team role

Brand and launch coordinator between leadership, engineering, and production vendors.

Responsibilities

Run positioning sessions with leadership and technical leads
Maintain the launch timeline across identity, collateral, and web
Coordinate product photography and print vendors
Track approvals so every asset clears review before release

Project-management approach

A written positioning brief signed off before visual work started
Launch sequenced backwards from release, with named owners
One status tracker shared by engineering, marketing, and vendors

Deliverables

Sub-brand identity and visual system
Positioning and messaging framework
Launch collateral and consumables packaging direction
Web and presentation content

Outcome

The platform launched on schedule with one identity across instrument, consumables, print, and digital.

Brand system built for scientific credibility across print and digital.

SGI-DNA product brochure spread — Technical product brochure — specifications translated for a commercial audience.

SGI-DNA trade show banner — Trade-show banner produced to the event's spec and deadline.

Biotech and HealthcareContent and CommunicationsBrand Development

Biotech Brand and Marketing Support

Ongoing marketing support for life-science organizations selling instrumentation, reagents, and diagnostics to scientific and clinical buyers.

Objective

Give technical and commercial teams one approved, regulation-ready set of materials that supports the whole sales cycle.

Team role

Marketing and communications coordinator across product, sales, and executive stakeholders.

Responsibilities

Turn scientist input into approved customer-facing copy
Run review cycles across marketing, sales, and regulatory
Keep brand consistency across print, digital, and presentations
Manage version control for distributed sales teams
Produce global sales reporting and CRM accuracy

Project-management approach

One intake path so priorities and due dates stayed visible
A fixed draft → review → approval → release sequence
A shared library of current-version assets only
Short recurring check-ins with sales

Deliverables

Product brochures and technical data sheets
Sales presentations and leave-behinds
Campaign and email assets
Trade-show graphics and booth materials
Global sales reports

Outcome

Materials shipped on predictable timelines with fewer revision rounds, and sales worked from a single approved asset set.

City of Coronado street banner program — Citywide banner program — produced to municipal install specs and dates.

Marketing CampaignsCreative Operations

City of Coronado Promotional Banner Campaign

A commissioned set of street banners highlighting Coronado's main strengths — installed along city corridors to promote the destination and civic identity.

Objective

Create a cohesive banner series that showcases Coronado's key attractions and community character for public display.

Team role

Design and project coordination — concept, layout, production specs, and city approval.

Responsibilities

Develop banner concepts around Coronado's main strengths
Design layouts to municipal specs and install requirements
Coordinate review with city staff
Prepare print-ready files for large-format production

Project-management approach

Started with the city's key messages and visual standards
Built one flexible template that scaled across banner sizes
Confirmed install specs before finalizing artwork

Deliverables

Street banner series
Production-ready files
Municipal spec sheets

Outcome

A unified banner program installed citywide, promoting Coronado's strengths with one consistent look.

Primary logo identity created for the inaugural Coronado Island Film Festival.

Brand DevelopmentEvents and Trade ShowsMarketing Campaigns

Coronado Island Film Festival Identity

Primary identity for the launch of the Coronado Island Film Festival, the first event of its kind in the city. Created in partnership with the organizing committee.

Objective

Give the inaugural festival a distinctive, memorable logo that could carry the event across print, signage, and digital channels.

Team role

Logo designer — concept through final identity.

Responsibilities

Develop the festival logo from initial concept to final artwork
Partner with the organizing committee to align the identity with the event vision
Prepare final identity files for print, signage, and digital use

Project-management approach

Started with the festival's mission and Coronado's community character
Explored directions that felt cinematic and locally rooted
Refined one concept into a flexible mark for every application

Deliverables

Primary festival logo
Print and digital identity files
Brand usage guidance

Outcome

The festival launched with a clear, owned identity that could be applied across posters, programs, signage, and digital channels.

Neighborhood identity built to carry across environmental signage.

Filipino Village street banner series — Street banner series delivered to a fixed public install date.

Brand DevelopmentMarketing CampaignsCreative Operations

Filipino Village Neighborhood Rebrand

Pro bono rebrand of the Filipino Village neighborhood in National City, CA — identity through large-format environmental signage.

Objective

Give the neighborhood a recognizable identity visible in the streetscape, on a donated budget.

Team role

Design and coordination — identity, environmental design, and print coordination, delivered pro bono.

Responsibilities

Design the neighborhood identity and street banner series
Coordinate print specs, quantities, and install dates
Adapt one concept across signage and print
Collect approvals from community organizers and city contacts

Project-management approach

Locked install and print deadlines before starting design
Built one flexible layout that scaled from print to street banner
Kept the cultural motifs specific rather than generic

Deliverables

Neighborhood identity and logo
Street banner series and environmental signage
Print promotion set

Outcome

The neighborhood gained a consistent visual identity in its streetscape, reused by organizers in later years.

Awesome Artist identity mark — Identity mark for a K–12 art school in Coronado, CA.

Awesome Artist marketing collateral — Collateral developed from the agreed content plan.

Brand DevelopmentContent and CommunicationsMarketing Campaigns

Awesome Artist Identity and Collateral

Identity and collateral for an art school for kids K–12 in Coronado, CA.

Objective

Give the school one recognizable identity across enrollment, class, and event materials.

Team role

Project lead — planning, content, creative coordination, delivery.

Responsibilities

Develop the identity and apply it across collateral
Organize messaging for parents and prospective students
Write and produce enrollment and program materials
Manage review rounds and sign-off

Project-management approach

A written content plan before any layout
Review checkpoints at plan, draft, and pre-print
A deliverable tracker visible to the client throughout

Deliverables

Identity and logo
Enrollment and program collateral
Campaign visual assets

Outcome

The school presented one coherent look across every parent-facing material.

Second-Hand Prose bus signage — the campaign's largest-format placement.

Book fair collateral campaign materials — Book fair collateral campaign — same message carried over from the bus signage.

Kidology children's education center branding — Program identity for a children's education center.

Learning Playhouse program materials — Early-education program materials built for volunteer reuse.

A Place to Grow mural at Carlsbad Learning Center — Environmental artwork coordinated with facility staff and installers.

Marketing CampaignsContent and CommunicationsCreative Operations

Community and Educational Campaign

Awareness and attendance campaigns for nonprofit retail, children's education, and community arts programs run by volunteers.

Objective

Grow attendance for public programs on small budgets and short lead times.

Team role

Interim designer and creative direction.

Responsibilities

Plan timelines around program dates and volunteer availability
Coordinate messaging across print, signage, social, and email
Gather content and approvals from staff and volunteers
Adapt one campaign concept across every format

Project-management approach

One message per program, adapted per channel rather than rewritten
Simple templates volunteers could reuse without a designer
Communications in waves — announce, remind, final call

Deliverables

Event campaign identities
Print advertising, flyers, and signage
Social and email announcement sets
Environmental and mural artwork

Outcome

Programs reached their communities with recognizable materials, and staff kept templates for future cycles.

Selected Marketing and Project Work

Clean Spaces Coastal Brand and Launch Kit

Mangoes Boutique Brand and Launch

Glossylove Performance Eyewear Brand Launch

Sub-brand Design for OhmX, a Nabsys Instrument

Biotech Brand and Marketing Support

City of Coronado Promotional Banner Campaign

Coronado Island Film Festival Identity

Filipino Village Neighborhood Rebrand

Awesome Artist Identity and Collateral

Community and Educational Campaign

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